DIGITAL MARKETING CONSULTANT
Connecting your business with people
Hello!
Thank you for visiting my page. If you’re looking for advice and assistance with your digital marketing strategy, you’ve come to the right place. I’ve worked in a broad set of industries throughout my career, so you’ll be working with someone who speaks your language.
Helping your business grow
Whether you’re looking to start-up or scale-up, digital marketing can be a pivotal element of your business strategy. I support small to medium sized businesses in a range of sectors, outlining the critical success factors to support long-term growth. I appreciate that marketing is not the only area of your business that contributes to its success, which is why I provide advice and assistance with the full life-cycle of the customer journey.
To initiate your business growth, we’ll put together a winning marketing strategy. I’ll review your current situation and outline your goals, then provide you with an action plan detailing my recommended marketing solutions.
Grow your business today with an experienced Digital Marketing Consultant
I’m a full-service Digital Marketing Consultant with over 8 years experience in the field. Previously working as a Marketing Manager in professional services, I now help businesses reach their potential without the expensive marketing agency price tag.
I will work with you and your team to establish your goals, and deliver strategic objectives to support your long-term growth for a fair price.
- Define your marketing strategy
- Review your business processes
- Leverage your unique brand
- Reach & engage your audience
- Enhance online visibility
- Drive traffic to your website
- Creative marketing campaigns
- Generate quality leads
- Increase sales
Here's how I can help you
Driving website traffic
One of the most effective ways to increase website traffic is through SEO. Nearly 93% of global website traffic comes from Google Search. By strategically optimising your website content, structure, and relevant keywords, you can significantly improve your online visibility and rank higher in the search engine results. This increased visibility ensures that your website is more accessible to potential customers actively seeking products or services like yours. SEO can be competitive depending on the products or services your working with, but with a winning SEO strategy combined with quality content will give your website the best chance of appearing in first page search results above your competitors.
Click ‘Get Traffic’ to find out more about my SEO packages and learn how I can increase your website visibility.
Connect with those who'll love your business
You may have previously come across the saying ‘Content is King’ and that’s because Google is a stickler for quality when it comes to content. Information with depth and breadth around the products and services you provide will not only support your SEO performance, but also engage your audience and earn their trust. The more value you provide your audience in the form of expert knowledge, the more you’ll encourage them to purchase your products or services. It’s always a good idea to keep your website fresh with new content by regularly reviewing your existing service/product pages, and uploading new blog content.
I provide businesses with a robust content marketing strategy and produce creative brand literature in a range of formats. Click ‘Get Engagement’ to find out more.
Get instant results with Google Ads
A Google Ads campaign can help your business reach those ambitious growth targets. Unlike organic methods, Google Ads provide instant visibility, which means you can expect to see quick results.
Additionally, Google Ads allows you to precisely target your audience improving your conversation rate, control your ad spend with budget flexibility, and retarget visitors who have previously landed on your website.
By implementing a strategic Google Ads campaign, you can leverage these benefits to connect with your target audience, drive qualified traffic, and achieve your marketing objectives effectively.
In case you were wondering...
A digital marketing consultant is a skilled professional who provides expert guidance to businesses, devising tailored online marketing strategies encompassing SEO, PPC, social media, email marketing, and more. They optimise campaigns, analyse data, and adapt to industry trends, empowering businesses to succeed in the digital landscape.
A marketing strategy is a plan designed to increase your business performance. Usually, marketing strategies are aimed at increasing sales or brand awareness. They include an outline of your current situation in the market, a list of objectives to reach your goals, how you plan to reach your goals i.e., marketing solutions, and how you will measure your marketing strategies success.
I provide bespoke marketing solutions that are tailored to your business and industry. Here are the usual marketing disciplines I can apply to your marketing strategy:
I highly recommend having a website, whatever business you do. More people are committing to research information about the company they’re interested in buying from.
A website will give your business an online presence and credibility. They are also the church of your digital marketing strategy and is a crucial touch point in the customer journey. There are endless marketing activities where your website will play a key role in attracting business.
Each business is different which means every website will be different. However, your website should include the basics, such as your Home page, About Us, Contact page, Blogs and pages describing your products and services.
You should aim to have pages that are unique and relevant to what your audience is looking for. This will support your Search Engine Optimisation performance.
Search Engine Optimisation (SEO) is what Digital Marketers do to get your website appearing in Google searches. It involves optimising your web content, meta titles and description to key words related to your products and services. Google search ranking is measured by Google algorithms that determines which website contains the most relevant information to the search term,
It can also be measured on how fast your website loads (Core Web Vitals), and your websites authority (inbound and outbound links).
By optimising your page content, will give your website every chance of success in standing out to search engine algorithms, ranking you higher in searches queries, which ultimately leads to more website traffic and customer trust.
Content marketing is the brand and strategy behind copywriting and other content types seen in media formats. Its focus is to attract more visitors to your website with that content being of value to them. Content can come in different types of media formats, such as blogs, articles, white papers, case studies, graphics, and videos.
Content marketing is highly effective when content is published on high authority third party websites that are often visited by your audience. This shows that your products and services are recommended and contributes to your own domain authority when linked to your site.
Digital Marketers use a variety of tools that provides them with insights around popular search terms related to your products and services. The most common tools are Google Search Console, using the keyword planner in Google Ads, and other tools like SEMrush and WordStream. I will always ask my clients what search terms they specifically want to rank for.
While social media presence is an important aspect of building trust and engagement with your audience, some platforms will work better than others depending on your business. For example, if you provide products and services to other businesses (B2B), then you will likely perform better on LinkedIn. It’s all about knowing your audience and where they spend their digital time.
How much you should spend on Google Ads will always be determined by how competitive other businesses are with the same ads, and of course, how much you’re willing to spend. Google Ads will suggest their recommended ad spend but I always recommend starting low to medium while your ad picks up on algorithms. Within a week or two, the platform will provide you with recommendations to optimise your campaign.
Google Ads are not only ranked by your budget, but also by ensuring your ad campaign is relevant to related search queries, such as using a variety of headings, descriptions and keywords.
Do you still have a question?
Let's discuss it today!
Call +447846811915
Here's how it works
Initial Consultation
Let’s get your business moving. We’ll start with an initial conversation so I can understand your business and goals.
Strategy Planning
I’ll put together a winning marketing strategy by outlining your aims and objectives.
Creative Solutions
Using creative marketing solutions we’ll increase your online visibility and get your audience engaged with your brand
Results
We’ll meet up every month to report on your ROI and develop your marketing activity even further.
Let's talk about your goals!
Complete the contact form with your details and i’ll be in touch within 48 business hours.
Or if you’d prefer to call me to talk about your goals, call the number below.